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10931NAT

Diploma of Digital Marketing

Entry Requirements: Year 10 of High School (or equivalent), English proficiency at IELTS 5.5 with no section less than 5.0 or equivalent (Upper Intermediate level), Have access to a laptop or tablet for study, Student Age: over 18 years

CRICOS Course Code 115385M

start date

4 Intakes per year

View Intake Dates 2024

Term 1: 15 January, 19 February
Term 2: 15 April, 20 May
Term 3: 15 July, 19 August
Term 4 14 October, 18 November

4 Intakes per year

View Intake Dates 2025

Term 1: 13 January, 17 February
Term 2: 14 April, 19 May
Term 3: 14 July, 18 August
Term 4 13 October, 17 November

course length

6 terms
75 weeks with breaks

course hours

14 hrs live lessons
6 hrs self study per week

timetable

2 days per week, face-to-face

start date

4 Intakes per year

View Intake Dates 2024

Term 1: 15 January, 19 February
Term 2: 15 April, 20 May
Term 3: 15 July, 19 August
Term 4 14 October, 18 November

4 Intakes per year

View Intake Dates 2025

Term 1: 13 January, 17 February
Term 2: 14 April, 19 May
Term 3: 14 July, 18 August
Term 4 13 October, 17 November

course length

6 terms
75 weeks with breaks

course hours

14 hrs live lessons
6 hrs self study per week

timetable

2 days per week, face-to-face

What is this course about?

Our 10931NAT Diploma of Digital Marketing course aims to provide graduates with knowledge and skills to complete the functions associated with roles such as Digital Marketer, Marketing Automation Specialist and Digital Marketing Coordinator.

The course aims to provide graduates with knowledge and skills in digital marketing required to perform the following functions:

• apply marketing principles and techniques in a digital landscape
• design and conduct omnichannel digital marketing campaigns
• utilise digital channels and automation to implement digital marketing strategies
• test digital marketing performance.

How is the course delivered?

Every week students will have lectures, tutorials, and assessment sessions with one of our expert business trainers.

In lectures, the trainers will present lessons including explaining and demonstrating specific skills, effective processes and procedures, exploring business theory, and giving lots of real-world examples.

In tutorials, trainers will provide further examples and explanations of the content of lectures and give students lots of opportunity to practice and ask questions.

In assessment sessions, trainers will help students understand the assessment tasks, provide targeted coaching, and assess students as they work through the practical tasks required for each unit, including role plays and other simulated workplace scenarios.

How will you benefit from this course?

Graduates of this program will have developed the skills and knowledge needed to manage a range of typical digital marketing functions. The course is very practical and skills focused.

Because of our focus on sustainability within this course, students will come away with confidence that they can effectively contribute to managing an organisation’s sustainability efforts, including environmental sustainability, social sustainability, and personal sustainability.

The extensive practice with other students, the coaching from our expert trainers, and the practical study approach will build each student’s confidence in themselves and their readiness for success in a business environment.

When can you start?

You can commence study at any of our 8 intakes each year. Future intake dates are listed below.

2024
Term 3: 15 July, 19 August
Term 4 14 October, 18 November

2025
Term 1: 13 January, 17 February
Term 2: 14 April, 19 May
Term 3: 14 July, 18 August
Term 4 13 October, 17 November

How is the course delivered?

Like all the courses at UEC Business, this course is delivered through timetabled lessons in a classroom at our campus in the centre of Sydney. The lessons are very interactive – you will talk and learn with your classmates and the trainer in every lesson.

For most of the courses delivered at UEC Business, when you enrol you will have the option to attend during the daytime or in the evening.

What learning materials are used in this course?

Like all the courses at UEC Business, this course is based on a wide range of materials that have been designed by UEC Business using published course materials, materials designed and developed by the UEC Business academic team, and materials developed from publicly available information on real-world organisations.

All students are provided with a range of these materials via our online learning platform.

What will you need for this course

You will need your own laptop with software for typical business and study needs. This could include Microsoft Office Outlook, Word, Excel, and PowerPoint or the Google suite of software which is available for free online.

What is the assessment?

Students will complete various assessment tasks throughout this course. The majority of these will be based on simulated workplace situations that ensure students are ready and able to use their skills and knowledge in the real world.

In each unit of the course, students must demonstrate their competence in all of the range of specific skills and show they have the knowledge underlying this skill. Students will be assessed on each requirement of each unit and must demonstrate the level of competence required to pass each unit. There is no final assessment or test for the course – all assessments are connected to the units of the course.

Note: This is a level five qualification in the Australian Qualifications Framework (AQF). This means that students must be assessed according to the requirements of the AQF and the requirements of the government endorsed training package that are set out at the training.gov.au website.

What if I have Prior Learning?

UEC Business has a policy that ensures that whenever it is relevant to the course, students are given credit for previous studies (Credit Transfer) and recognition of prior learning (RPL). Please contact us to discuss your prior studies and learning and we will assess it and confirm any changes to your enrolment schedule at UEC Business.

Students who have studied towards a 10931NAT Diploma of Digital Marketing or similar qualification with another college must notify UEC Business before they commence so we can make any required changes to the enrolment schedule or timetable. Students should not study units they have already completed.

Is there a certificate?

Students who successfully complete this course will be issued with the qualification 10931NAT Diploma of Digital Marketing.

Students who complete any part of this course (a minimum of one unit of competency) will be issued with a Statement of Attainment that details the units of competency successfully completed.

What can I study after this course?

Students who complete the 10931NAT Diploma of Digital Marketing will be able to enrol in the BSB60420 Advanced Diploma of Leadership and Management.

UEC Business qualifications are also recognised by many other Australian education institutions as meeting the entry requirements for higher level qualifications or gaining advanced standing. This includes Bachelor and Masters degree programs at Australian universities.

Please contact us for further details.

What are the Units of Competence?

Students who enroll in the 10931NAT Diploma of Digital Marketing must complete each of the units below to graduate with the qualification. Students may complete the units in a different order to that set out below depending on when they commence the program.

NAT10931001 Conduct omnichannel marketing

This unit describes the performance outcomes, skills and knowledge required to use digital channels in order to drive business results. It includes using a wide variety of options for digital marketing, such as websites, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), email marketing and social media and using these different channels together to create a positive customer experience.

NAT10931002 Plan and conduct performance marketing

This unit describes the performance outcomes, skills and knowledge required to plan and conduct performance marketing as part of an online digital marketing strategy. It involves the ability to develop marketing through performance marketing channels such as paid search, social media advertising and display.

NAT10931003 Facilitate organic and earned marketing

This unit describes the performance outcomes, skills and knowledge required to manage and maximise owned and earned channels. It involves leveraging digital platforms that brands can own, such as their website, as well as channels where marketers can ‘earn’ engagement and amplify their communications. It involves knowledge and skills across diverse marketing channels.

NAT10931004 Apply marketing automation

This unit describes the performance outcomes, skills and knowledge required to use intelligent automation in order to optimise marketing performance. It involves the knowledge and understanding of how automation works, and ways automation can be implemented, such as through chat bots, email automation and dynamic websites. It also includes the ability to map customer journeys.

NAT10931005 Test to optimise performance

This unit describes the performance outcomes, skills and knowledge required to test marketing campaigns and concepts in order to develop actionable insights from data. It involves collecting data and running effective testing strategies in order to optimise digital marketing results. It also involves the ability to understand key components of data analytics and Conversion Rate Optimisation.

BSBMKG555 Write persuasive copy

This unit describes the skills and knowledge required to interpret a creative brief and evaluate a range of innovative options to write persuasive copy. The unit applies to individuals who use well-developed advertising skills and a broad knowledge base to communicate messages in a wide range of contexts. In this role, individuals may develop copy individually or may work in a supervisory, management or freelancing capacity coordinating a team of writers.

BSBMKG546 Develop social media engagement plans

This unit describes the skills and knowledge required to effectively develop social media engagement plans with a preferred target audience. The unit applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for developing social media plans and facilitating social engagement on behalf of a business or organisation.

BSBMKG547 Develop strategies to monetise digital engagement

This unit describes the skills and knowledge required to monetise digital engagement through a focus on customer engagement, content relevance and real-time digital payment systems. The unit applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for working with clients (both internal and external) on improving income streams from their digital strategies.

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